What makes a great poster composition?
It is no news that the cash cow in the entertainment sector is movies. Most of the time, the films coming out of Bollywood return huge profits for everyone associated with the production of the film. Apart from that, films also sustain the livelihood of countless people associated with the industry.
Hence, according to a spokesperson of a company associated with web series poster services in Mumbai,it is crucial that everyone associated with a movie does all they can to make sure it is a success and it all begins with the efforts of film poster designers in India.
What makes a great movie poster?
Well, as per the opinion of revered experts specialising in managing TV/web show poster campaigns in India,there are many aspects that film poster designers in Mumbai emphasise when it comes to designing a film poster. Some of those aspects are mentioned in the sections below –
An ideal movie poster has to grab attention
The simple rule that most reputed providers of film poster design services in Mumbai abide by is the process of grabbing attention. Attention-grabbing poster design has been the go-to approach for film poster designers that lead to successful movie promotions and advertising campaigns.
The film poster has to show a major point in the film’s plot. For instance, the moment when the protagonist overpowers the antagonist or when good overcomes evil. One can also take the help of over-the-top graphical elements but that formula doesn’t induce the attention-grabbing effect on the masses these days.
It should show but not tell!
When a production house hires film poster designers in Mumbai, the most common request from the client to the service provider remains as follows –
The film poster design should be based on iconography. Or in simple words, it should show a critical aspect of the plot in such as manner that sparks intrigue in the mind of onlookers but should not give away too much information.
Film poster designers make the best use of iconography by resorting to the use of abstract imagery or the close-up of the main character/supporting character that represents a turning point in the plot of the film. Then the designer would make the best use of simple graphical elements in a bid to create intrigue in the mind of the onlooker to a degree that the latter feels compelled to watch the film at least once.
Other tactics that are used in tandem with iconography are spacing between characters, sex appeal and contrast.
It should invoke a sense of intrigue
Reputed providers of movie and TV poster art services in India make sure that when their designers are working on a movie poster are using a screengrab of the film or TV content if the same cannot be marketed using iconography.
For example, if the film is a courtroom drama then it is best to use a stylised screengrab from the film in a manner that invokes a sense of intrigue in the minds of onlookers.
Using a screen grab as the primary content in a film poster is the trick that most big-budget films have used in recent years. For example – most of the film posters of Kahaani consists of screengrabs from the film itself where Vidya Balan, with a tensed expression, is either in a hurry to get to a place or she is seen trying to find someone in the crowd.
In both cases, the movie posters did an amazing job to create a sense of intrigue in the minds of onlookers. Pair a successful poster design with a strong promotional campaign and a film has to be a box office hit!
Conclusion
For more details, feel free to get in touch with a revered provider of poster design services in India like Hitesh Art by calling 09664228598 / 7715996619 or by sending an email at hiteshsharma88@gmail.com. The company is headed by Hitesh Sharma. A veteran art director associated with the sector for more than ten years. He and his team have been at the forefront of more than three hundred art campaigns for TV, theatrical and streaming content.