Analysis of Hollywood and Bollywood from a production perspective
According to the CEO of a revered company that offers key art services in India,films, since their inception, have been the ultimate source of entertainment for all ages. They continue to amaze people all over the globe with their magical presentation and artistic prowess.
Hollywood is considered to be at the forefront of cinematic magic with its extravagant budgets, technological advancements and artistic prowess. Bollywood on the other hand follows Hollywood closely in terms of success.
This post, in the following sections, will analyze Hollywood and Bollywood in terms of their respective production capabilities as well as the ways films are promoted using key art, typography and film title design.
Here goes –
Hollywood – a brief introduction
Hollywood needs no detailed introduction.
It represents the American film industry. The headquarters of Hollywood is the city of Los Angeles, located in the sunny state of California of the United States. The city is also famous for countless film studios of historical importance.
Hollywood is famous for producing films that gain worldwide fame and make millions, if not billions of dollars in turnovers.
Hollywood films are often at the forefront of cinematic prowess due to the creativity of Hollywood directors, in-set/off-set technology, set concepts and computer-generated special effects.
Mostly, Hollywood films revolve around the following genres –
- Science fiction
- Action
- Suspense
- Comedy
- Horror
- Romance
- Musicals
- Thriller, etc.
Bollywood – a brief introduction
India has one of the largest film industries in the world that closely follows Hollywood. Unlike Hollywood, the Indian film industry has many sub-sectors. One such sector is Bollywood.
Bollywood represents all the Hindi films that are produced across several film studios scattered all over Mumbai, Maharashtra.
Films made in Bollywood are generally based on the Indian culture, issues in the diverse society of the nation, folklore, real-life stories or novels. Most (if not all) Bollywood films will have some form of in-film songs, dance sequences, comic relief, slow-boiled drama, a tinge of suspense and a bit of romance to top it all off.
Differences in the way films are promoted in the two industries using key art
According to concept sketch artists in Mumbai, the days in Bollywood are long gone when artists relied on colour palettes and paintbrushes to paint film posters.
These days, film poster designers in India work under the payroll of large corporations associated with offering key art services and film title motion design services in Mumbai. Film poster designers in India work with a small team of creative experts that consists of –
- Typography designers
- Storyboard artists
- Photoshop artists
- Marketing heads
- Photographers
- Key art printing experts and
- Film promotion copywriters.
In Hollywood, the scene is a tad bit advanced as each Hollywood film comes with an enormous budget. Hence, it is common for a film to be the brainchild of an army of more than 80 key art designers!
In Bollywood, each film will be promoted using the key art materials created by 2-3 designers. Compared to Hollywood, concept sketch artists in Mumbai ranks lower in terms of key art design literacy.
However, all is not bad in Bollywood as the film poster design sector in India is growing by leaps and bounds. New age key art designers and filmmakers are working in tandem in a bid to take Bollywood to the next level.
It is all a matter of time and in the near future, it won’t be shocking to see that Bollywood films are competing in parallel with Hollywood films.
Conclusion
Bollywood is still leagues behind Hollywood but the former is trying to leave a lasting impression. With that stated, if you are looking for a revered company that offers key art services, print advertising services, digital advertising services, print marketing services, storyboarding services and motion graphics designing services then choose Hitesh Art. For more details about the firm, feel free to call 09664228598 / 7715996619 or send an email at hiteshsharma88@gmail.com