What is a key art?
The entertainment sector cannot remain relevant or profitable if it wasn’t for the overall development that took place in the techniques used to create key art.
According to experts associated with a revered company that offers key art services in India, key art is the iconic artwork of entertainment content such as a movie or a web series on which the entire marketing and promotional campaigns of the content will be based upon.
Why key art is important in the entertainment sector?
As per veterans associated with key art services in Mumbai, the sole purpose of key art is to attract the attention of the audience. Key art is also responsible for creating hype among the target audience by delivering intrigue through the artwork.
Expert key art designers in India make sure that the key art they are creating for entertainment content has a perfect balance of –
- Content
- Message placement and
- Overall composition.
In this way, the key art generated will be able to deliver the message of the entertainment content in a subtle fashion and keep most of the hype intact.
For example – according to key art designers in Mumbai, promotional key art for films such as a movie poster has to be designed in a fashion that is capable of sparking curiosity in the minds of onlookers.
If the entertainment content is a film about a professional hitman that leads the life of a father who works as an insurance agent then it makes sense to create a poster where the main character is hiding a gun on one hand and is seen holding the hand of his daughter on the other hand while both characters are walking towards a primary school.
What are the aspects of great key art?
There are plenty of aspects that make a great key art. However the top two are as follows –
It has to etch itself into the minds of the audience
The key art should be unique in terms of typography, colour palette and composition so that it stands apart from the rest of the key art of other entertainment content.
For example –
Take the poster of Bob Biswas. In the primary key art, a middle-aged Bob is brandishing a gun in one hand while the background is a shot of an alley in Kolkata that is turned upside down.
The purpose of the key art is to spark intrigue into the mind of the onlooker and deliver a subtle message that the hit man’s life has or will be turned upside down due to a series of events within the film.
It has to evoke emotion into the audience
Creating key art for films and related entertainment content is not child’s play. Most of the time, key art designers fail to compose key art that can invoke a strong emotion in the mind of the onlooker.
This can be avoided by hiring revered key art designers in India who can design key art that can correctly evoke the right emotion in the mind of the onlooker.
For example – the iconic key art of Kahaani where the image of a pregnant Vidya Balan is put in front of an idol of Maa Kali against a crowded background evokes an emotion of thrill and suspense in the mind of the onlooker.
The onlooker is unable to make out the exact message that is being conveyed through the key art but at the same time, the onlooker will be compelled to give the film a thorough watch.
Conclusion
If you are looking for quality-assured key art services in India then contact Hitesh Art. The company is headed by veteran art director Hitesh Sharma. He has been associated with the key art sector of Bollywood for more than a decade. His team has completed more than 300 key art projects pertaining to films, TV and streaming content. For more details, call 09664228598 / 7715996619 or send an email at hiteshsharma88@gmail.com.